Apps make the mobile world go ‘round, and now they have their own more secure home on the web: the .app domain, the most relevant TLD for mobile apps. You can use your .app name to showcase a unique and trustworthy destination, as a relevant download link, for deep linking, or for sharing screenshots, release notes, and reviews. Get your .app domain now to start sharing your app with the world.

Important security and registrant information for .app

.APP Launch Phases


Trademark Owners

Register Now

Mar 29 – May 1, 2018
$18.00 for regular registration

  • For trademark owners with a trademark in the TMCH
  • Valid SMD from the TMCH Required to Register
  • If you don’t have an SMD, click here for Encirca’s TMCH product
  • Some domains are premium.


Register Now

Until May 5, 2018
$18 for regular registration

  • Some domain names are premium
  • Pre-registration does not guarantee that you will receive the domain you order.
  • EnCirca will submit these registrations as soon as General Availability opens on May 8th.
  • If you do not receive the domain, we will refund the registration cost.

Early Access Period

Coming Soon

May 1 – 8, 2018

  • Some domain names are premium priced
  • Registration price depends on the day registered
  • Please contact support to double-check pricing.

General Availability

Coming Soon

May 8, 2018
$18 regular registration

  • Some domain names are premium priced
  • First come, first serve registration

.APP Security

  • .app is an open TLD with a focus on improved security
  • The entire TLD has been added to the HSTS preload list, which means registrants will have to provision and set up SSL certificates in order for their content to be loaded in modern browsers
  • You can buy your .app domain name now, but in order for it to work properly in browsers you must first configure HTTPS serving. For more information about configuring HTTPS, including resources to obtain an SSL certificate, please visit EnCirca’s SSL page
  • For complete registrant responsibilities, click here.